February 19, 2010
Posted in marketing, social media networking tagged client, comments, Google, internet, keywords, linking, marketing, Meta Data, niche, ROI, search engine optimization, SEO, sitemap, social media, strategy, video, video marketing, YouTube at 8:53 pm by lcochran
I attended the inaugural meeting of the Atlanta Internet Video Marketing Association (ATIVMA) last night. The goal of the organization is to discuss methods on video marketing and how to get the best ROI for your client. The turnout was quite impressive for a first meeting. Kudos to Donna Davis, founder of ATIVMA and co-owner of Innova One Productions for getting together a great group and speaker.
The evening’s speaker was Deedra Hughes of Hughes Media. Deedra focused on video search engine optimization in her presentation to the members. Some highlights were:
1. Youtube is the second largest search engine, behind Google.
2. The foundation for video SEO is the same for text SEO.
Deedra gave more advice…
- Find your niche to distinguish your company from others within Google searches
- Optimize with keywords
- Create a video sitemap and submit it
- Add Meta Data file to the video
- Distribute videos on video-sharing sites
- Implement a linking strategy
- Allow and encourage users to comment on the video
The presentation was very helpful in introducing another form of marketing to everyone. With everyone adding videos to YouTube, Facebook, etc., it was great to gain insight to an up and coming marketing tool.
If you don’t want to figure it out for yourself, contact me for a quote.
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February 19, 2010
Video Marketing is getting HOT!
Posted in marketing, social media networking tagged client, comments, Google, internet, keywords, linking, marketing, Meta Data, niche, ROI, search engine optimization, SEO, sitemap, social media, strategy, video, video marketing, YouTube at 8:53 pm by lcochran
I attended the inaugural meeting of the Atlanta Internet Video Marketing Association (ATIVMA) last night. The goal of the organization is to discuss methods on video marketing and how to get the best ROI for your client. The turnout was quite impressive for a first meeting. Kudos to Donna Davis, founder of ATIVMA and co-owner of Innova One Productions for getting together a great group and speaker.
The evening’s speaker was Deedra Hughes of Hughes Media. Deedra focused on video search engine optimization in her presentation to the members. Some highlights were:
1. Youtube is the second largest search engine, behind Google.
2. The foundation for video SEO is the same for text SEO.
Deedra gave more advice…
The presentation was very helpful in introducing another form of marketing to everyone. With everyone adding videos to YouTube, Facebook, etc., it was great to gain insight to an up and coming marketing tool.
If you don’t want to figure it out for yourself, contact me for a quote.
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