December 28, 2009

Making Time to Review Plans and Goals

Posted in Uncategorized tagged , , , , , , , , at 8:33 pm by lcochran

The end of the year is hectic…between meeting goals, attending holiday parties and shopping, it is difficult to make sure everything gets done. The end of the year is a great time to review your Marketing and PR plans and goals to make sure you are on the right track for the year. My question to you is how often are you reviewing your plans and goals during the year?

Here are some tips to keep you on track for the year:

  •  Establish a quarterly and yearly scorecard after you have mapped out your strategic plans for the year.  Add all of the goals and activities on the scorecard and the metrics.  Have associates fill them in as each activity is in progress and completed in each quarter, then have it reflect on the end of year portion.

 

  • Make sure there is room for adjustments to the market in the scorecard.  Add in a “Miscellaneous” portion so that when emergencies arise, your company can adjust to it and it is recorded in the scorecard.

 

  • Have quarterly and end of the year meetings with associates to ensure everyone is on track in meeting their goals and see where things need to be adjusted.

 

  • Use the percentage of goals met to reflect in the associate’s bonus.

What else do you plan to do to make sure you are successful in the coming year?

Happy New Year!