March 31, 2010

Digital Marketing Trends for 2010

Posted in marketing, social media networking tagged , , , , , , , , , , , , , , , , , , , at 8:29 pm by lcochran

I recently combed through the 70 page document that is the “2010 Digital Marketing Outlook” compiled and published by the Society of Digital Agencies (SoDA).  The SoDA mission is that it “serves as a worldwide voice of digital marketing professionals with a mission to advance the profession through best practices, education, and advocacy”.

The Outlook is a compilation of surveys given to its members on where social/digital media is heading in 2010 and beyond.  It is divided into three major sections: 1) DMO Key Stats, 2) Emerging Trends, Evolving Patterns, The Evolution of Digital Strategy, Social Media: Facts, Myths & Getting the Most Out of It and 3) Digital Trends the World Over (focusing on South America, Mexico and Russia).

Three key stats that really hit home with me were:

  • Over 60 percent of respondents will see an increase in the amount of digital projects/work in the current economy.
  • Over 60 percent of respondents believe the current economy will affect the digital marketing industry in the long run by there being an increase in digital marketing usage.
  • The top 4 places to which digital marketing budgets are being allocated:
    • Digital Infrastructure
    • Digital Advertising
    • Social Networks
    • Search Optimization

Don’t take my word for it, check out SoDA’s summary and download the Outlook for yourself.

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